4624 Creative's Adam Guttadauro of Wilmington, NC took the opportunity to chat marketing and business growth with Rob Clemons on Crowning Connections Podcast virtually.
Rob Clemons 0:09
Welcome to Crown Connections with Rob Clemons. Today, we are actually going to be doing a little bit about marketing. This is a very important show to me, because every business in America always needs better marketing. You need to bring in more customers, you want to bring in the right kind of customers. And so I'm excited to have an actual specialist in the field. None other than Adam Guttadauro. Adam did I do your last name, okay?
Adam Guttadauro 0:36
You did that was better than 90% of people who say it.
Rob Clemons 0:38
Man, I'm off, we got this thing on a beautiful start. And then awesome, man. Well, a pleasure to have you on the show today. And I'd love to just jump straight into this. If you would tell us a little bit about your company and why you started it.
Adam Guttadauro 0:53
Yeah, so I own 4624 Creative. We're boutique digital marketing agency that works with companies in all industries, all sizes. So the starting was actually a pretty funny story. I worked for a blog that my friend owned and the point of the blog was that we were high school kids, we had no money and we want to get into concert for free. So he had a really good camera. He's an amazing photographer, to this day, and I could write. So you know, we started going to these events, doing concert write ups, things like that. And that kind of scaled up into doing more creative logistics offer large scale events. And then we kind of, you know, grew that. And then he kind of took that over and I took a lot of those skills that I met not as much on the marketing side, but actually the networking side. And they were kind of build a strong network of business owners who were offering me a lot of opportunities to, you know, grow my business. And you know, as the time went on, I was in college, I had a few other businesses going, I graduated, then I got a job in the marketing field right out of college. And I was able to really hone in my skills there. Say, "Okay, this is how I'm going to prove my concepts. These are my goals." And then once I hit those goals, I was able to say, "I'm going to move from this into doing you know, marketing full time." So I've been at it now for about six years. Every role, every industry, but you know, it's been great.
Rob Clemons 2:13
Now, it's really cool. Tell me about how you came up with that name. I mean, it's a unique name. What does that mean?
Adam Guttadauro 2:19
Yeah, so that number 4624 is actually the house number that I started the company in. So I figured I will never forget my address. And it's always gonna make a funny story. That was really it.
Rob Clemons 2:34
I was gonna see if you had some numerology thing, like Rob in numerology, 4624, whatever. But, that's cool. So as far as your company, you've had great success with it so far, tell me what you're seeing in the industry right now. If you had a tip for a business that is trying to get more customers, they're trying to identify themselves better, what are the best tips that you have for a business in that situation?
Adam Guttadauro 3:01
Just pay attention to your audience. I think a lot of times we're so focused on generating leads, unquantifiable revenues as business owners, that we forget about the building awareness and building a presence aspect of things. We jump from, you know, step one to step six. Which is, you know, proving your business to making money and you forget about establishing yourself in your community, establishing yourself in your industry, things like that. So pay attention to what people are doing, and pay attention to what your audience is looking for, and find those pain points. And that's how you kind of build a successful audience.
Rob Clemons 3:29
Do you find that a lot of companies really start with the wrong aspect in the first place of why they do what they do. And I say this with this concept. I was talking to some business owners at a public speaking event a couple of weeks ago. And you know, you when you ask this question, you ask the question of, you know, "why did you start your business?" And a lot of times it starts with an "I." It's like, well, "I love doing computers. So I started a computer business," or "I was just great at roofing. So I started doing roofing." And it's like, well, you just started with the "I." But you didn't really start with, you know, where was the customer need? What was the customer experience? Do you find that this is a common problem in businesses? Are they, it's almost like looking to the Superbowl before you even get through the playoffs, kind of thing?
Adam Guttadauro 4:13
Yeah, I think that 90% of people are in business to make money. Like, that's the most simple terms. They say, "Okay, I see somebody else making money doing this," or "I'm pretty good at doing this alone, make money off of it." And that's where they go into things. And I think that's where your first mistake is, right? Because as a business owner, if you're getting the green within your first two years, that's very abnormal. So a lot of people are like, I just want to make money right away, then they don't make money right away, and then their business closes in six months. And that's kind of a typical cycle for a lot of industries. So I think that you've got a personal motivation, or you need to have some greater good to do in the environment around you to build a successful business because, you know, it's a moving target, right? And I think that you have this goal and then you achieve it and if the goal is meaningful to you that goal get bigger. So then you go to the next step. And the next step. I actually have talked to a friend about this a little while ago, and a lot of people are looking miles down the road, and they haven't even gone 100 feet yet. And you need to kind of go like you're driving your car at night, right? You can see 100 feet in your headlights, you can't see a mile. So you drive the first 100 feet and you drive the next one. That's, you know, the foundation of a successful business. It's getting into a business purely to make money never works. I have never seen it work I've worked with, you know, hundreds of businesses, and I don't think it's a concept that will work. I think you have to have some personal motivation behind it.
Rob Clemons 5:34
Yeah, you know, and kind of seeing what your customer actually needs, right? Rather than what you thought you want to do. It's like, well, what do they actually need? If you were going to talk to a small business, and they said, "Look, I've got a small marketing budget, okay. And I want to do this first," whatever that thing is, and I'm not talking about business plans and budgeting and all that business. I'm talking about, they come to you and they say, "I've got a little marketing budget, now, Adam, I want to spend it on something. What do you recommend I do first?" What would you tell them?
Adam Guttadauro 6:06
Yeah, so I would say that's really niche dependent. Very right now, micro influencers and influencer marketing has been huge. And it's been wildly successful ROIs, because you have crazy algorithms, like TikTok and Instagram Reels and things like that, where, you know, you can have 10 followers post something, get 800,000 views, and then have 100,000 followers the next day. So I look into micro influencers. That's always a good one. I think that having your brand presence, so logos, colorways, artwork, and everything consistent is super important. The way I kind of see that is like if you don't have that... go to a store, right, the entire outside of the store is decorated on nice, and you go inside the store and just empty, nobody's going to shop there. So you need to make sure that your brand presence as far as the way it looks and how it functions is there as well.
Rob Clemons 6:56
You know, that's awesome, awesome feedback. I was actually just talking to somebody today, and you know, Reeva Impact, which is the training company, they does training for roofers, I was talking to one of the people who attended the other week, and they said, "You know, I noticed there were three or four camera people and and all these lighting effects, and I was kind of surprised to see it at that level. Why do you? Why do they need so many camera people?" And I said, really, aside from the fact that you're gonna get some great graphical stuff on the backend, you know, it created an impression for the group that was out there, that was really pretty impressive. Because you get out you're like, "Wow, what a big deal this is." And I said, so if you took that same, three camera guys, giant screen, and you had none of that, and just have one guy up in the front with a notepad talking, it would have felt a lot less impressive to the group. And immediately your brain just is not thinking you're seeing something special. In the same way, I think you're saying a business, if you're a business, make sure you get the right logo, the right impression, present yourself properly, to get going first. And I love that. Let me get back to something you said a minute ago, Adam. I know you talk about micro influencers, and I can see the value in that. That makes perfect sense if you get people talking about your brand. It's like almost in some ways, it could be free advertising. But we're seeing a lot more TikTok in 2022. And these kinds of things. I mean, there's always like Facebook is yeah, tried and true, everybody knows about it. But now it's like fading. As we shift from Facebook, you get into a tick tock, how can you turn TikTok into actual business for your company? Because obviously, you know, every company's doing it, we're shooting videos and put it on tick tock, but, you know, yeah, you had a couple of chats. But is there a way to actually turn this into business in your mind?
Adam Guttadauro 8:37
Yeah, absolutely. TikTok has changed 120% In the last six months. So originally, the target demographic there, you were looking like, you know, 16 to 25. Now, it's actually being dominated by 35 to 54. So with that being said, those are people who are more qualified, more ready to purchase a 90% of circumstances, but you do have to catch them. And that comes from, you know, interesting content. That comes from things that are organic and are trendy. I think, like, if I walk outside right now, I just film a video of the outside of my house, it's not going to get much traction, but if I follow the trends and kind of take those trends, manipulate them and apply them to my business, and it goes viral, you know, people already know what I do. They already know how I do it. And they already know that I'm qualified to do so because so many people have seen it. So that's kind of the way that I look at it is: be everywhere. Don't limit yourself to being so if you don't think you're gonna get business on there, because like all it takes is one.
Rob Clemons 9:37
Adam Guttadauro 9:38
All it takes is one video on there and your viral and then people are going after you. I had a client who cleaned trash cans, and that was the whole business you drive around clean like the city trash cans. And he went viral on TikTok because he put together some funny content about cleaning trash cans booked out for six months. It's all just a matter of how you do it.
Rob Clemons 9:58
Man. This is a amazing. And really, I tend to think that people almost try to copycat too much on social media. And I feel like the copycatting stuff, the fact that it's not authentic and new, is the thing that keeps people from exploding and really getting what they're hoping to do. So creative content, is this something that you help your clients with? I mean, is that the kind of ideas you give people? Or is that just a natural God given ability to come up with stuff? You know?
Adam Guttadauro 10:25
Yeah, I mean, personally, I have people who can help people, you know, generate create content. My personal focus is always revenue generation. So I think that putting a good team around you is really important. I have people who are better than me at every facet, to help grow my business. And so I have people who are great with content and visual content and things like that. I have web designers who can build a better website than I can. And so I like to employ those people in their situations, then I can focus on the bigger picture aspect of the campaign.
Rob Clemons 10:59
Yeah, great, great tips there for sure. Talking about revenue generation in marketing, okay. So marketing, you have different elements, sometimes we're trying to brand our company. Although it doesn't necessarily, it's not as easy to track the revenue generation have that. You put a billboard up on, you know, on the main highway, not that many people were in a call usually say I saw your billboard, it's usually a part of an end, I guess, funneling down to making to make that phone call. What is the best revenue generator if you're talking about direct revenue generation? Would you say it's Google ads? Where that you can see it, you know, immediately transfer. Is there something else that you think is a better revenue generator that you can do in marketing?
Adam Guttadauro 11:42
I think it really depends what you're what you're selling, right? So for example, the roofing industry, Google ads is huge, because if a sense of immediacy. It immediately takes out 85% of our qualified buyers, right? Google is intentional. So you're not just searching, roofing, if you're in a mood, like now you're searching, roofing because you need something.
Rob Clemons 12:04
Adam Guttadauro 12:04
So that having businesses where it's very niche and very intentional, you're going to want to be on Google. But if you're trying to reach a large group of people who are in a very broad demographic, Facebook's really good for that, too. Ultimately, it comes down to the whole experience. So you have to have your ad, your landing pages, things like that, all funneling. But I would say personally, like, last year, I was able to generate, you know, about $30 million across clients just on Google ads. And I think because of that, I was able to see a few things differently. But I always like to stick with Google. But there's a million ways to make money as long as you know, you have the strategy behind it.
Rob Clemons 12:40
I mean, one thing about Google from my understanding is, is that you everybody's always trying to get their SEO up, and they're always trying to, you know, get the organically improved website ranking. Like Google's always changing the algorithms, right? And so that you're kind of like more encouraged to do a pay per click. I know you do a lot of this stuff. Can you give anybody a tip on just, you know, pay per click maybe mistakes that you've seen versus things that are more successful?
Adam Guttadauro 13:06
Yeah, I would say the number one thing that I see is that people put a very broad ad up, and they just leave it up there.
Rob Clemons 13:14
Adam Guttadauro 13:15
Pay attention to your ad content, pay attention to your keyword strategy and just pay attention to what you're targeting. A lot of times there's very simple mistakes people make whether it be you know, not pushing the one button under the location settings or only targets the city that you live in.
Rob Clemons 13:30
Adam Guttadauro 13:31
Or you know, they'll use all broad keywords and because of that, like if you're selling dog food, right, and you put a broad match keyword for dog food, everything related to dogs is gonna come up as the word dog isn't there. So make sure your keyword strategy is good and then make sure you know your accurate conversions are set up so you know if it's making you money, or is it those are probably the three biggest to follow to set up any kind of solid campaign. But ultimately this comes down to attention to detail and paying attention to what you want.
Rob Clemons 14:00
Man, what solid tips! And really, I hope that people actually listen to this because you're not wrong. I mean, you can spend so much money on Google so fast. So to be able to be in a situation where you know that if you're going to drop you know, easily 500 bucks a day. I mean, if you if you don't set a budget limit on it too, I mean, they can go out of control. So ways to maximize that budget very important. I want to talk about something very specific today and once about podcast but before I get into the podcast itself, what I have one more question for you and you may not have a perfect answer for me but for years we knew about Facebook and Facebook is still obviously a big medium and of course Instagram a lot of people were doing that you hear about tick tock and that's something that you know people are trying to get into. Is there anything that is like almost like after tick tock that you're going man Rob, keep your eye on this. Is there anything like that yet? Are you still trying to figure that one out?
Adam Guttadauro 14:56
I think tick tock has two years left, okay at the most of having their algorithm run the way that it does. And then when that stops, something else will emerge. Ultimately, right now, I think that there needs to be eyes on things like building communities on Discord, things like that to kind of support the brand, especially when you have a product that people can buy on a recurring basis, subscription style, memberships, things like that. That's all growing rapidly. So if you have, you know, a discord community, so if you're teaching classes, you can put all your students in a discord where you can ask questions, and then they pay, you know, $15 a month to be in there, right? You have 1000 people, it's 15k a month. I think that's something that you should really use your brand to build an audience and then capture that audience on the discord side of things. I think that's going to be huge, but tick tock right now, like I said, two years max, and then that algorithm is going to change. And I think that's, you're gonna see the decline of there and the rise of something else. Yeah, there's there's just not out yet.
Rob Clemons 15:53
Yeah, that's fair. That's fair. Very, very good tip. So one of the things that we talked about before we jumped on the day, of course, I do my podcast, Cronin connections, which are on the day, and we're glad to have you. And I know you do your own podcast. I love to spend a little bit of time on this today, because a lot of people are out there, they want to do a podcast, and they haven't done it yet, or they're doing one and it's not quite getting the legs that they're looking for. And I love to talk to you a little bit about this. Because I do respect the fact you've been putting these out, I know that you've been doing a good job with it. Tell me and let's spend a little bit of time today, let's talk about, you know, what is the key to making a podcast that is both good. And the actually gets out and gets the exposure you need? If you have some tips for us on that.
Adam Guttadauro 16:39
But say, making a good podcast, starting their research, you know, know everything about the person you're getting on. So when you ask them a question, they can stop and say that's a good question. Yeah, that's probably my favorite thing to happen. Is that awkward? silence the phrase? That's a good question. Yeah. So I think that's really important, knowing who you're interviewing, but also, you know, have a plan, right, have a plan, but don't have a script. So know what you want to talk about the if you're reading off the script, people can tell. And that's kind of corny. So you need to just be able to have conversations, and be honest, get your questions across. And that's what people resonate with people. And as far as exposure, there's a million ways to do it. So I think having guests is huge, and having guests who have a large following is even better fit because then now I'll click into them. And then personally, I like to run an ad or to with every podcast episode that I put out on Instagram. So just like a little Instagram video by and then what I can do is I can, you know, pull data from that person's following and make sure that their followers are seeing this ad. So making sure the run ads, you try to grow it because thing about organic social is if you put out the podcast, you're only your audience every single week and your audience that you're putting out, it doesn't get any bigger, your views are never going to get any bigger. So you have to invest in the growth. So having high quality guests, and then you know, putting support behind it, right? It's the aspect of your business. At the end of the day, it's it's another funnel for people to find out who you are. And that could turn into a referral. So making sure that those two things are really on point.
Rob Clemons 18:15
That's a great point there. And I really appreciate that concept there. It's like anything else you do you spend some money to actually and invest in it to really make it good. How much time do you take planning for each podcast you do? Whether you have a guest or not? Tell me you know roughly how much time it takes you to put it into each.
Adam Guttadauro 18:37
Yes. So essentially, my kind of funnel from start to finish is all say I want to guest in this industry. And I'll literally go on Instagram, and I'll send you know, 200 messages until I get blocked from sending messages for the next day. And I'll say alright, whoever answers, that's who it's gonna be, because I've already vetted these people. So that takes me a few hours. And then once I get the guests, everything scheduled, as far as research, you know, probably no more than a couple hours. I like to keep my things very, you know, top of funnel style and just very conversational, while getting good information. Personally, on my podcast, it all kind of ties back to the same thing regardless of the guests. So it makes it a little easier for me to talk about, you know, focus and motivation and things along those lines. So if I know who I'm talking to, I can kind of take their careers and their stories, I just had a J parent who's a UFC fighter. And I did a lot of research on his fight record, things like that. And I was able to say, alright, Jay has done all this stuff. He has the perfect story for I'm looking for all tailor my questions to kind of his history, and then we'll have a conversation about it. And that's really just about, you know, having the theme and knowing who you're talking to.
Rob Clemons 19:48
Yeah, that's a great point. And, and I can appreciate that. I do think there has to be a theme to every show you at least want to have something that can be relevant and topical. It's kind of funny before we even talked today and we were coming on this so Talking about the fact that sometimes when I'm talking to people and just natural conversation, I'm like, oh, you should check out this podcast, we did this about that topic. And so if he can do that, it's always gonna be more relevant. What about promoting your show after the fact do you? Do you go on to a Twitter, Instagram, whatever may be the case and say, Hey, here's what I did. And then your Boost Post? Or what do you do after that fact?
Adam Guttadauro 20:22
So I've been really, really lucky to have a great group of people around me who happen to be rather influential in their fields. Sure. So I posted on my organic social medias. And like I said, I'll put a small budget behind every episode, yeah, behind every ad, because, you know, they are revenue generators between streams and apps and things like that. So I'm able to kind of say, I want to put this much into it, I don't expect to make a profit, but I'm not going to lose any money on it either. And then, you know, a lot of times, my guests will reshare, my friends will reshare, things like that. You'll get likes on LinkedIn, and will just grow organically, it's all about posting volume. And eventually, then people are going to see it, they it gets frustrating, because you can put out your first episode, right? You know, there's only 1000 listens to me the best day of my life, and it gets 15 plays, and you're like, Oh, what, what am I my bad? Like, what did I do? Yeah, I think that just it comes from time, and it comes from growth. So that's one thing that I always remind myself is to just kind of slow down and, you know, enjoy it all. But I've like I said, it's all just about who's around me. And I'm just lucky to have people around me who haven't seen a position where they can help further my content. We're all on the same page.
Rob Clemons 21:36
Yeah, that's a great tips. And I think the consistency of the posting is obviously very important. I think almost in 2022, people gotten to the point where they almost, there's so much clutter out there, right? It's almost like if you're watching a great TV show, and then it gets cancelled after season one. So people become jaded. They're like, why am I even to listen to this, but if you can get some some consistency with it, maybe they'd like suddenly heard. And now they want to go back and listen to more of your episodes. And also, I like the fact you talked about preparation, you know, I've every episodes I'm going to talk about same exact thing. It gets redundant, and people don't want to hear that stuff. So definitely appreciate those tips. You know, one thing you you said a minute ago was you talked about LinkedIn, and LinkedIn, one of the fastest growing mediums still out there. What do you think are are some good tricks for LinkedIn, podcast, or otherwise? What are some good tips that we could use to try to boost our following in a meaningful way?
Adam Guttadauro 22:31
Consistency, relevant content and expanding your network, those are the big three because LinkedIn runs on a algorithmic platform. So if I like a post, the odds of you seeing it because we're connected a pretty high. So you can make sure that you have a lot of people working on your stuff, you know, liking posts, things like that, be consistent, have a posting schedule. So if you're putting on a podcast, you know, you put podcast ones, they post about it on Tuesday post a video, they don't want to take a day off post the video on Friday, because LinkedIn also isn't chronological. You can see a post from a month ago, in your LinkedIn feed randomly just because your connection liked it. So have a volume, have a schedule. And make sure that the people around you or your guests or something, whatever that may be are liking it, reposting it, things like that. And that always helps get the word out because you know, the more shares higher ranks on the page, essentially, that goes for any kind of post, you really just want interaction as much as possible.
Rob Clemons 23:30
Man, that's that's such a cool tip. And I love that, that she said it's not chronological. And that's something that I think I really hope people are listening to, if they're listening to this podcast today is, you know, understand that LinkedIn, you know, there's a collection of work, and the things you post can be very powerful. And I find it, I think we've all experienced that you're looking at something you see a posting, it might have been for two months ago, but it just happen to have the right algorithm that pop that up on that day and time. One thing that drives me crazy on LinkedIn, if we could, you know, you're the person who's like, Hey, I'd like to be in your network. And you, you know, you honestly make the mistake of letting them in and then you get the DM like a second later. Hi, I'd like to help you generate more referrals and leads and like, Oh, no. How do I stop this from happening? I'm just looking at my people better before I befriend them on LinkedIn.
Adam Guttadauro 24:25
Fortunate they're out here in an industry where everybody wants a piece. So unless you go completely dark and change your name and live out your job, your stop accepting people, that's never going to happen. Yeah. It's just you know, it comes with the territory. And I think that, you know, I have a lot of respect for people reaching out personally, I get them all the time and I tried to laugh it off. One thing that always do to say, I'll provide feedback as a fellow marketing press play. Well, I want to respond to this if you had done it this way, and it might come off You know, in an interesting way at first, but that's what actually helps people. So at the end of the day, my whole thing is like, I'm just trying to help people, it doesn't matter if it's at my expense or not. If it takes me a minute to try to help somebody rework their message, because you know, I call my first few clients off LinkedIn kind of doing a little bit something similar. Yeah, not anything to the point where it was bad. Like, I would never repeatedly message somebody. But that was where I got my first client. So I can say, alright, well, I did this, thankfully, like my full of clients now strong enough. I'm not on LinkedIn scouring for people anymore. That being said, like...
Rob Clemons 25:35
Yeah, no, that's super cool. I want to jump in and say, I really actually like what you're saying there. Because I can tell you as a guy, who, general manager of a pretty big company, I get this kind of solicitation all the time. It's something to the fact that, hey, I can help your company generate five to 10, new leads a day through referrals. And you get to a point where that's so cliche, that it's not going to penetrate me. I don't even look at the message. If I were to have a real conversation with those people, I would say, "Hey, start off with something simple, like, hey, it's nice to connect with you. Tell me more about your business. I do X, Y, and Z." But don't make it about you right off the bat as the marketing person. Don't come in and start bragging about your credentials. It's almost like going on a date. And you talk about yourself the whole time. Start with like, figure out about me a little and I might just get deep enough to actually have a conversation with you. You know, I mean?
Adam Guttadauro 26:25
Yeah, and I think one thing for people who might be doing that kind of thing, too, is from for what I've noticed, working with my home servers, clients, offer more benefit and just generating leads, right? A lot of times people are looking for things like sales, automation, and the ability to automate their email follow ups, things like that, that are consistently growing. And not because everyone's offering leads. Remember, if you come up with a different benefit, and you call it something that's like, wow, you know, I know you're spending 15 hours a week emailing people for follow ups from appointments, what if use automated that whole process, like, you know, for however much money, it's gonna save me 15 hours, if I bill at $200 an hour, I've saved me quite a bit of money. Now I'm interested, so offer more benefit than what everybody else is doing. Pilot, differentiate yourself. And I think like, in that situation, where you're reaching out to people cold, you have a lot more success.
Rob Clemons 27:20
Yeah, I think that's amazing tip. And one other thing I was gonna ask you, and again, we're getting towards the back end of the show here. So I still want to cover a few topics that are important to me. One thing I was gonna ask you, if you're talking to a business, and they are trying to figure out how much to budget for marketing? Do you have a suggestion for them? And do you base it on their growth income or, or you know, what's, you know, and again, let me set the stage for you. You got a guy, he's got maybe a carwash service or something. And he says to you, Adam, I need to know how much money I should put towards my marketing. Well, how do you tell them to even start with a number.
Adam Guttadauro 27:56
See what they can spend without going into a bad spot. That's kind of how I look at it. So if you're clearing Elsa 1000 bucks a month, and you're like, I'll put this 1000 bucks a month into marketing, you know, we're gonna spend that $1,000 But don't spend more than that $1,000 Don't take on calculated unnecessary risk. I think like taking a risk is really important than anything that you do, but don't my thing with every business owner I talk to is 100% transparencies, I tell them look like you need to be able to afford this, if the bank comes in worth coming, like return comes late, right? If you're a senior class would have to back up to figure out the direction of your campaign, you need to be able to say alright, I can still sustain so that whatever that number wants up looking like is kind of what we go with. And then also their goals right if they want to get you know 150 customers through Google ads right $10 A day budget isn't gonna do anything for you. So that that also helps out knowing what the end goal is what the numbers are. And then I can get I have data software I can kind of punch things in and calculate that and now it will spit out you know, a rough budget for me relative to what they can spend.
Rob Clemons 29:10
100% and great tips there for sure. And I would I would follow up with that with you know know what your your gross budget is for the year based on what you expect your income to be for the year how many leads you need. Be consistent, Don't overextend. It's too easy to do that sometimes you're like, Oh, I'm gonna spend all this extra money but you don't know where your money is being best spent track your leads track where they're coming from awesome tips. Just a couple more things so we can get to know a little bit more about you. What does Adam do in his off time when you're not marketing? What do you do for fun man?
Adam Guttadauro 29:43
I'm so lately it's been very few time for fun, but you know, I, I just try to enjoy life, right? That's kind of the end goal. So I spent a lot of time my family. I read a lot of books. I enjoy traveling. I hadn't gone to do that quite as much Recently, but I should be changing. And always try to work for the next thing. That's always, you know, something that I do and whatever free time that I have is figure out what's next. I think having those plans and goals are important, though. Yeah, I'm also, you know, avid sports fan style is house pastime, whether your team's winning or losing absolutely the other. Better a better one. Yeah. Yeah, to try to enjoy the ride. And then you know, whatever time I have, my family is the most important thing to me, I have a fiance and so I want to make sure that like that's solid at all times. Because what I do, and the extent that I do it too, so high, that if everybody around me isn't on board, I'm not able to properly function. So I need to make sure that everything outside of, you know, the business circle for me. And the influencer circle for me is solid to the point where I can focus on this thing and not have to worry about anything going wrong on the other end. So I like to really focus my free time on managing my relationships.
Rob Clemons 31:01
Very, very powerful tip, I heard this one time I went to somebody called politician camp or something like that, I really didn't have much time for it. But they were talking about the fact that you need to have, if you ever go into politics, you need to have your whole family behind you, not just yours, you know yourself with this thing, your goal, you apply that to your life. And I really appreciate that side. One other thing, do you have a particular book that you can recommend to any of the listeners today that you think has been particularly helpful for you?
Adam Guttadauro 31:30
Yes, so I just finished actually writing the title, right? It's 12 and a half. It's by Gary Vee. And the point of the book is about the emotional aspects of running a business. The reason why I recommend this one is because a lot of people who are in business, kind of lose sight of the emotional aspects of side. And I think that things like empathy, and just being kind are really important in the business landscape. And it really helps me stay in touch with that. Because whether you're leading a team of 100 or leading a team of 4, you know, you need to have empathy, you need to be kind, you know, while the cold blooded killer on the business side, you need to be kind about it. You know, he always says, rip somebody's head off, but do it in a way that like you hug after the game's over.
Rob Clemons 32:17
Adam Guttadauro 32:18
And so that's kind of how I modeled myself and having that book and really helped me kind of figure out alright, this is how you do that.
Rob Clemons 32:26
That's so cool. And it's 12 and a Half by Gary Vee.
Adam Guttadauro 32:30
Rob Clemons 32:31
All right. Yeah, I think I've seen this long. And it was actually on my To Read List. So I appreciate the recommendation. Adam, I know you have another event you have to go to here in a minute. So I do want to kind of tell you, thank you for being on the show today. A lot of amazing tips. I hope people got some good stuff out of this, including how to market your business podcast; all these other great things, man. I hope I can have you on the show again sometime because I feel like we have a lot more to talk about.
Adam Guttadauro 32:55
Yeah, absolutely. I'll be looking forward to part two. Thank you for having me on. Rob. I appreciate
Rob Clemons 32:59
Absolutely. Likewise, Adam. His name is Adam Gattadero 4624 Marketing. Check him out. And there's...
Adam Guttadauro 33:06
Rob Clemons 33:07
Creative. Yes. 4624 Creative and see I even made a new name for you.
Adam Guttadauro 33:14
Subsidiary coming; 4624 Marketing.
Rob Clemons 33:17
Yeah, right. Exactly.You heard it here first on the Crowning Connections. All right. Well, hey, listen. Thanks for being on and we'll see you next time. This is Rob Clemons signing out for Crowning Connections. Thank you t bud.
Transcribed by https://otter.ai